Star Plus has signed up telecom major Airtel as the presenting sponsor for the Shah Rukh Khan-anchored Kya Aap Panchvi Pass Se Tez Hai. According to sources, the deal has been struck at Rs 40 crore. The Airtel deal follows on the heels of its competitor Vodafone signing up as the presenting sponsor for the Indian Premier League on Sony TV.
Media planners and executives of TV rating agencies say general entertainment channels have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of advertisements but also taking away their viewers.
With the two new Indian Premier League (IPL) cricket teams bringing in Rs 3,235 crore (Rs 32.35 billion) as auction price, advertising agencies and IPL franchisees expect the tournament to give a good push to the Rs 23,000-crore (Rs 230 billion) advertising sector this year.
UB Group Chairman Vijay Mallya made international headlines last Thursday when he bought Mahatma Gandhi's memorabilia for a whopping $1.8 million from an auction in New York. Mallya, who has announced that he plans to hand over the items to the Indian government, might have a long wait ahead of him. The US Justice Department has decided to probe the legality of the sale of the Gandhi memorabilia.
If India's Australia tour gets cancelled, advertisers will ask the broadcasters for a refund.
James Otis, a tall, curly man with a bewildered look, stood outside a building on New York's Madison Avenue Thursday afternoon around 2 pm announcing, with his pro-bono lawyer Ravi Batra by his side, that he had asked the Antiquorum auctioning house not to go ahead with the sale of the seven items belonging to Mahatma.
Nokia, Airtel sign deal to push commercials to mobile websites. Accessing the Internet on mobile phones is no longer a novelty. For most professionals, it is a necessity. So, mobile websites, also known as .mobi sites, have emerged as the latest advertising opportunity.
Want to get work with no grueling job interviews and where no one can fire you? Self-employment may be a great opportunity right now.
SureWaves is not just a "TV screens" company. We are a media convergence brand. We are into mobile content and advertising. We also offer business solutions to the existing screen networks both in India and abroad.
A portrait of Dalip Singh Saund, the first Indian-American Congressman, will be unveiled in the US Congress at an official ceremony next month.
Eighty per cent of television viewing is now split among 43 channels and not a single show is rated above 10. Viewers are not sticking to any channel for too long and definitely jilting it during commercial breaks.
Mary Dunn, a pioneering yoga teacher and founder of the Iyengar yoga institutes in San Francisco, San Diego and New York, died recently in Scarsdale, New York. She was guru to thousands of people all over the United States.
With the financial meltdown in the US gripping his administration, President George W Bush told Prime Minister Manmohan Singh that the one person he wanted to spend time with was the Indian leader for his calming and serene effect.
A CII delegation, led by Confederation of Indian Industry president and Bharti Enterprises CEO Sunil Bharti Mittal, called on US Democratic presidential candidate Senator Hillary Rodham Clinton at the Capitol Hill in Washington, DC on Wednesday.
Shikha Bhatnagar's recent appointment as Associate Director of the South Asia Center of the Atlantic Council, is yet another manifestation of a growing trend of second generation Indian Americans' advent into leading Washington, DC think tanks as senior policy analysts and associates.
The "Mother of Judo" waited 50 years to get the gold medal that was snatched from her in her first serious competition, a gender injustice that fuelled Rusty Kanokogi's winning crusade for women's judo in the Olympics. The gruff, plain talking Kanokogi who has received praise and recognition from the government of Japan, the International Judo Federation and International Women's Hall of Fame, was denied the prize at a YMCA tournament in 1959 for being a woman.
'The show -- one friend described it as a desi Lion King -- was stunning to watch. The lights, set design, sound, the selection of songs was simply quite spectacular.'
Radio recorded the steepest 58 percent rise of course, over a smaller base.
Only 30-minute advertising spots remain to be sold on Star India's Kaun Banega Crorepati, which will be anchored by actor Shah Rukh Khan.
The University of Wisconsin has sued Intel Corp, the world's largest computer chipmaker, after the two failed to agree on licensing a patent related to microprocessors. The school's research arm claims the company violated the university's 1998 patents developed by four researchers including Professor Gurindar S Sohi, chair of the university's computer science department, in making the popular Core 2 Duo processor.
Ukraine's Vladimir Klitschko retained the IBF heavyweight world title when he stopped previously unbeaten challenger Calvin Brock in the seventh round.
A large chunk of the population works for the IT/ ITES sector and works at staying au fait with US trends. The preferred mode of Gurgaon transport is a personal vehicle since public transport is almost non-existent. The shopping experience centres on malls.
The ace long jumper slipped one spot to joint eighth in the latest IAAF rankings.
A string of lacklustre performances saw the Indian ace slip to No. 6 in the latest IAAF women's long jump rankings.
The Indian long jumper could manage only 6.43m to finish a lowly seventh at the IAAF Super Tour in Doha.
Despite a poor showing at the Commonwealth Games, the ace Indian long jumper climbed a notch in the IAAF rankings.
The India ace's best jump was 6.34 metres, way below the cut-off mark of 6.55m, in the women's long jump at the World Indoor Athletics Championships.
The Indian ace listed world number one Tatyana Kotova and Americans Tianna Madison and Grace Upshaw as her main competitors in Moscow.
Taking a lead from in-film advertising, multi-national companies are now eyeing associative marketing partnerships in Bollywood.
She has also booked a spot at the World Athletics Finals in Monaco scheduled for September 9-10.
The Indian long jumper dropped down three places in the latest world rankings.
With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product.
Anju Bobby George came up with her best jump of the season to book a place in Tuesday's long jump final in Helsinki
Internet users worried about spyware and adware are shunning specific Web sites, avoiding file-sharing networks, even switching browsers.\n\n
What you need to do make more money, find a better job and even drop a few pounds in the new year.
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